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KID CREW
ONBOARD KIT FOR KIDS
Project roles
• Account management
• Creative consult for dual brands
Overview
Working with the Customer Experience team and their chosen agency, we were tasked with raising NPS scores for families travelling with Virgin Holidays on Virgin Atlantic planes to Orlando in the school holidays. This was achieved by improving customer engagement in the airport before arrival and entertaining younger travellers aged 4-11.
Examples
Where in the world
Quiz and puzzles
Passport, lanyard and treasure hunt stickers
CRM postcard (front and back)
KID CREW SPREAD
Where in the world spread
KID CREW SPREAD ALT
Quiz and puzzle spread
KID CREW PASSPORT SPREADS
Internal spreads for treasure hunt stamps
KID CREW SPREAD
Where in the world spread
1/6
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