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destination GUIDES A5
BROCHURES RE-IMAGINED
Project roles
• Programme lead
• Art direction
• Researcher
• Presenter & Promoter up to Director level
Overview
Ever thought holiday brochures were outdated, and looked like printed web pages? So did we, so we reinvented them from the ground up. Starting with comprehensive research with past and current customers, staff and partners to find out what was really needed. This is the result; A5 Destination guides, that work with digital and web comms.
Examples
Barbados guide cover
Re-imagined pages, maps, key info and example cover options (hover for details)
Barbados Cover
Destination guide cover spread
Barbados Guide contents
Best response layout from A/B testing
Antigua Cover
Alternate option
Barbados Cover
Destination guide cover spread
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